EXPORT SALES & MARKETING MANUAL: THE BIBLE OF EXPORTING (2008)
ISBN 978-0-943677-66-8 (2008
EDITION)
REVIEW AS IT APPEARED IN JANUARY 2008 EDITION OF ALA CHOICE MAGAZINE
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John Jagoe's export
manual represents a remarkable blend of readily assimilated
information, practicality and comprehensiveness. The focus is on
exporting from the United States from a marketing perspective. John
Jagoe (Director of the
Export Institute of the United States)
makes few assumptions relative to
readers' backgrounds and thus begins with a sound rationale for
exporting. Readers are led through chapters on identifying potential
markets, securing export sales representation, pricing, agreements
with agents and distributors, licensing, trade restrictions, shipping
overseas, methods of payment, budgeting, and traveling to export
markets. The text is supported by more than a thousand web resources,
pertinent tables and checklists. Appendixes largely devoted to
sources of further information are included. Others contain insights
into the most promising markets for U.S. exporters together with the
most likely imports, basic data (i.e., metric conversion, time zones
and other), convenient blank forms, checklists, worksheets, a
glossary, and even hints on how to become a successful export agent.
A cross-referenced index aids in locating specific topics. In
addition to the print edition, the manual is also available in CD-ROM
with the convenience of actively-hyperlinked web resources, and
through
online classes.
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Summing Up:
Highly recommended for exporting and trade collections, lower-division undergraduate through professionals.
W. C. Struning, Emeritus
Seton Hall University
Reprinted with permission from CHOICE,
copyright by the American Library Association, http://www.cro2.org/
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John R. Jagoe is one
of the most experienced international traders in the United States.
A graduate of
Thunderbird, he has worked as an executive in eight foreign
countries: Australia,
Costa Rica,
Guatemala, Puerto Rico, Panama, Italy, England and Germany. He has
appointed
300 agents and distributors
for U. S. companies in 60 countries around the world.
Mr. Jagoe is author
of the internationally-acclaimed Export Sales & Marketing Manual
which
is being used in 80
countries and creator of the prestigious Certificate in Export
Management
Program which is considered by experts to be the most complete and
practical series of online
export courses available in the United States.
Mr. Jagoe maintains
continual contact with international trade executives in businesses
of
all sizes, as well as
government officials, educators, entrepreneuers and small companies
that want to
introduce their products into world markets.
John Jagoe can be reached personally at (800) 943-3171 or jrj@exportinstitute.com.
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