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ONLINE CERTIFICATE IN EXPORT MANAGEMENT 2012
COURSE 1: IDENTIFYING YOUR EXPORT MARKETS
COMMON MISTAKES YOU SHOULD AVOID - AND WHY
NOTE:
This is a copy of the actual page from the online course.
Click here
to review the complete table of contents for
the chapter in which it appears.
The primary reason why products fail in global markets is
POOR QUALITY.
Therefore, it is important that you answer the following question candidly:
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"What quality problems do your products have
NOW"?
Can you
correct them
BEFORE
you start selling them overseas?
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If you think that your products have deficiencies that could cause serious
problems later in foreign markets, take immediate steps to correct them.
Determine how, when and by whom corrections will be made. Establish
deadline dates and a follow-up system to ensure that each deficiency has
been corrected to your complete satisfaction.
Doesn't it make more sense to correct all quality problems
BEFORE
your
products leave your facilities - rather than waiting until they are in the
hands of customers thousands of miles away?
Sending technicians and
engineers around the world can be very expensive and disruptive to your
company's operations!
QUESTION:
What will happen to your company's reputation in the local marketplace
when word gets out that your products need repair soon after they have
been purchased? When your local competitors hear about it, they will
broadcast it as loudly as they possibly can! Wouldn't you?
NEVER absolutely NEVER sacrifice
product quality for short-term profits!
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Copyright 1987 - 2012, Export Institute of the United States
Telephone: (952) 943-1505, http://www.exportinstitute.com
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