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ONLINE CERTIFICATE IN EXPORT MANAGEMENT 2012
COURSE 1: IDENTIFYING YOUR EXPORT MARKETS
PRIMARY INTERNATIONAL MARKET RESEARCH
NOTE:
This is a copy of the actual page from the online course.
Click here
to review the complete table of contents for
the chapter in which it appears.
If you decide to use the primary international market research method, you or your appointed
agents will collect information
within overseas
markets
through personal interviews and other
direct contacts with potential sales representatives, customers, government officials, etc.
The
major
advantage of using primary international market research is that you are in direct control
and you
can tailor the interview questions to meet the specific requirements of your products
and
organization. The primary drawback is that it can become
costly and time-consuming!
SECONDARY INTERNATIONAL MARKET RESEARCH
If you do not have personnel available to carry out an effective primary international market
research program, you can hire an on-site research firm
to conduct interviews in the potential
export markets. If your company is small, it is unlikely that you have the capital to fund such
a
program. Even if you do, you may not want to commit such a large percentage of your capital
so early in your export marketing program.
OTHER METHODS OF CONDUCTING INTERNATIONAL MARKET RESEARCH
Because of the costs involved in primary and secondary international market research, many
companies
also stay informed about potential foreign markets and customers by:
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Seeking out announcements of overseas projects that need their products: The
U. S. Department of Commerce has an excellent resource for this information at the
Market Research Library.
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Attending export seminars, conferences and trade shows: The U. S. Department
of Commerce also offers an extensive list of domestic and overseas trade shows
at Search Trade Events.
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Obtaining advice from industry specialists and experienced exporters: Seek out
experts in your field and product line. Ask for their advice. Assure them that you
will keep the information confidential, if requested to do so.
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E-mail this Page to an Associate.
Copyright 1987 - 2012, Export Institute of the United States
Telephone: (952) 943-1505, http://www.exportinstitute.com
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