Export Institute of the United States
Online Export Course Two: Locating Your Export Sales Representatives

ONLINE CERTIFICATE IN EXPORT MANAGEMENT 2012

COURSE 2. LOCATING YOUR EXPORT SALES REPRESENTATIVES

INITIAL CONTACT LETTER TO POTENTIAL DISTRIBUTORS

NOTE: (1) Purpose of this letter is to attract interest from overseas marketing companies for future contact and evaluation as potential distributors.


(2) This is a copy of the actual page from the online course. Click here to review complete table of contents for the chapter in which it appears.


Locating Your Export Sales Representatives
Name of your company
Street address, telephone, fax and e-mail


Date:

Name and title of addressee
Name and address of company

Dear (name of addressee):

We have received your name from (source) who advised us that (name of addressee firm) is a leading distributor of (your type of products) in (country).

We are seeking an exclusive distributor with the proven ability to promote, stock, sell and service our products in (country) where our research has indicated that there is a strong demand for our products. As our exclusive distributor, we would support your efforts on our behalf with the highest quality products, outstanding advertising and promotional programs, and continuous technical training in (their country) and in the United States.

(Name of your firm) was established in (year) as a corporation with ___ employees. Over the past years, we have grown from a small, locally-owned company to a nationally-recognized organization with __ employees, ____ branch offices, and ___% of the U. S. market for our types of products. Our total annual sales for (latest year) was US$__________.

If you are interested in representing our product line, please reply with information about your company, annual sales volume, products that you are representing, a current financial statement, and how you plan to market our products. We will be appointing an exclusive distributor for (their country) within months and we would appreciate receiving your reply at the earliest possible date.

Respectfully yours,

Your name, title and signature

Enclosures:
    Your personal business cards
    Your company's sales brochures
    Product testimonials and test results
    Your company's most recent annual report

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